Sainsbury's Primitivo - Taste The Difference

Whenever I look for red wines, I tend to gravitate to wines where the description refers to 'velvety soft tannins'. I like a wine that doesn't give me a shudder, yet that is strong enough to feel like I'm drinking something meaningful. This Primitivo is exactly what it says on the bottle.
Made of Primitivo grapes in Southern Italy, I personally like it alongside a bag of Heatwave Dorito's, a decent firm cheese, or it's at its best with a generous helping of spag-bog (spag-bol if you're southern apparently). Actually any Italian dish seems to work well.  That said, it's not hard to drink on its own either.
It's 13.5% abv, so it's got some kick and it's nice a fruity, or maybe juicy is a better term.
Cost-wise it's around £7, which is a pretty damned good price. I tend to buy it when they have their 25% deal on as it makes a nice match for their Douro, (which means that I can buy the required number to get the discount). However both wines run-out often, so if you see it available it's best to buy it.

Happy Tasting.